Hive-Inn™ Hotel

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Hive-Inn™ Hotel

RADICAL INNOVATION AWARDS COMPETITION 2014
HONG KONG + WORLD WIDE
THIS HOSPITALITY COMPETITION BRIEF WAS CLEAR : "BOLD NEW THINKING + PROBLEM SOLVING + BEAUTIFUL DESIGN + REVENUE GENERATING IDEAS".

WELCOME TO HIVE-INN, A HOTEL STRUCTURE THAT ALLOWS CONTAINERS ROOMS TO TRAVEL IN AND OUT. PUSHING THE IDEA, WE FOUND THAT CREATING A LINK BETWEEN MAJOR BRANDS, CONTAINER FIT-OUT, AND HIVE-INN OPERATORS COULD BE A WINNING SCENARIO IN WHICH GREATER EXPERIENCE FOR THE CUSTOMER COULD MEET WITH MORE EXPOSURE FOR THE BRANDS, AT A LESS COST FOR THE OPERATOR.
WE APPROACHED THE IDEA UNDER VARIOUS ANGLES, FROM DESIGN, TO FINANCIAL, TO CUSTOMER / BRAND EXPERIENCE.
AS POSSIBLE SCENARIOS, WE DEVELOPPED TWO CONTAINER ROOM DESIGNS FOR FERRARI AND ALEXANDER McQUEEN ... ENJOY YOUR STAY !
© 2014 OVA STUDIO Ltd.