Radical innovation awards competition 2014
This hospitality competition brief was clear : “bold new thinking + problem solving + beautiful design + revenue generating ideas”.
Welcome to hive-inn, a hotel structure that allows containers rooms to travel in and out. pushing the idea, we found that creating a link between major brands, container fit-out, and hive-inn operators could be a winning scenario in which greater experience for the customer could meet with more exposure for the brands, at a less cost for the operator.
We approached the idea under various angles, from design, to financial, to customer / brand experience.
As possible scenarios, we developped two container room designs for ferrari and alexander mcqueen … enjoy your stay !
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