In the last 5 years, Tektos has grown into a leading manufacturer of power & data category products. They commissioned OVA Studio to develop a concept store where their products will be displayed in away that is more engaging and natural than what the retail industry has to propose today for this specific market.
Our approach was based on dividing the retail space into experience zones, playing with organic shapes and colors to identify the brand and the product categories, as well as giving the customer walks/stops opportunities in the shop. We created an environment/atmosphere which is more organic, contemporary and flowing in nature introducing calm and engaging shapes. Spaces are separated into different product zones allowing people to explore the shop longer and in a smarter way.
© 2014 OVA Studio Ltd.